Cut Through Complexity
Drive Results:
Whiteboard Animation & Explainer Video Services
That Actually Work
Cut explanation time from hours to minutes
100+ Million Views Generated
Scientifically Proven to be 2X More Engaging
1000+
Clients
43
Countries
100m+
Views
7,500%
ROI
Whiteboard Animation Videos
At We Are Cognitive, we specialise in transforming complex concepts into compelling visual narratives. As the original innovators of whiteboard animation, we have perfected a method that seamlessly integrates illustration, narrative, and educational design to communicate ideas with exceptional clarity and impact.
Our animated productions inform, engage, and inspire. Whiteboard animations refine intricate ideas into accessible visuals, while our explainer videos present products and services in a concise, persuasive format. Every project is carefully structured to deliver clear, compelling communication resources that make a lasting impression.
One animation, 7,500% ROI - Our Dan Pink RSA Animate: 19.9M views for £500.
The same content as a talking head: 262K views for £500. That's 76x more engagement for the same investment. This proves our method is dramatically more effective!
Trusted By Leaders Who Demand Clarity
From global enterprises to innovative start-ups, organisations choose Cognitive when complex ideas need crystal-clear communication
Whiteboard Animation Services
Whiteboard animation, a concept we pioneered, is a powerful tool for making complex ideas accessible. Our founder, Andrew Park, introduced this style through RSA Animate, combining hand-drawn illustrations with compelling voiceovers to create a storytelling phenomenon.
This method has brought the insights of thought leaders such as Sir Ken Robinson and Dan Pink to vivid life. The efficacy of whiteboard animation lies in its cognitive alignment with how people learn: it mirrors the dynamics of a classroom environment, sustaining viewer engagement and enhancing retention.
It acts as a guiding hand, simultaneously playing the role of teacher, storyteller, and magician. It frames the big picture effectively by zooming in on details while always maintaining a clear sense of context. A touch of humour enhances retention, ensuring that even the most intricate concepts resonate with audiences.
Our whiteboard animation services are ideal for companies aiming to distil challenging topics into clear, memorable presentations that captivate and educate.
Are These Your Challenges?
We’ve helped hundreds of leaders overcome these common obstacles.
L&D/ HR Director
Core business goal:
Upskill workforce & drive behaviour change
Pain points:
• Dry compliance or safety content isn’t retained
• Global workforce → localisation headaches
• Need measurable engagement
“We spent a fortune on e-learning that no one finishes.”
WE
Create understanding that sticks
Strategy Officer
Core business goal:
Align teams behind new strategy
Pain points:
• Resistance to change, information overload
• Decks & PDFs go unread
• Need quick wins to prove progress
“If they don’t see the vision, they won’t act.”
WE
Align operations to accelerate execution
Head of Comms/PR
Core business goal:
Shape perception, manage reputation
Pain points:
• Senior leaders demand clarity, fast
• Industry jargon confuses audiences
• No single visual language across channels
"Stakeholders don't 'get it' until they see it."
WE
Translate complexity
into clarity
Academic Researcher
Core business goal:
Distillarge amounts of complex research and data
Pain points:
• Complexity and information overload
• Limited time or skill to visualise findings
• Struggle to engage non-specialist audiences
“I need to make my research accessible without dumbing it down.”
WE
Drive policy influence that improves millions of lives
CMO/VP Marketing
Core business goal:
Nail a memorable brand story and hit lead targets
Pain points:
• Complex value prop is hard to explain
• Internal creative team is at capacity
• Fighting "banner blindness" & video skip-rates
"I can't afford another forgettable campaign."
Make the abstract tangible and actionable
WE
Thought Leader
Core business goal:
Build a compelling narrative around original ideas
Pain points:
• Ideas are hard to visualise or explain clearly
• Oversaturation of content in their space
• Hard to stand out or gain traction without support
“I know what I want to say, I just need people to feel it.”
WE
Communicate Practical wisdom
that unlocks human potential
What about these alignment killers?
Dense PowerPoint decks that confuse rather than clarify
Jargon-heavy communications that alienate audiences
Information overload that paralyses decision-making
Misaligned teams operating from different mental models
Complex strategies that never get implemented because people don't "get it"
Explainer Video Services
For companies requiring a more versatile medium, our animated explainer video services deliver dynamic and adaptable communication solutions. In contrast to the focused visual style of whiteboard animation, explainer videos leverage a diverse array of techniques, including 2D animation, live-action footage, or a hybrid approach. This flexibility allows businesses to tailor their messaging for different audiences and objectives with maximum clarity and visual impact.
Our explainer videos excel best at simplifying complexity, breaking down intricate ideas into clear, digestible steps that viewers can easily follow. Through relatable metaphors and concise narration, we boost retention, making it effortless for audiences to grasp and remember key messages.
Most importantly, our explainer videos are designed to drive action, informing and persuading viewers to take the next step, whether that’s exploring a product, adopting a service, or embracing a new concept.
Companies across the UK and beyond rely on our explainer videos to deliver compelling narratives that resonate and inspire.
Our Case Studies
How we’ve helped organisations transform their complex ideas into clarity
The RSA
The Challenge
Talking Head Videos - Traditional Format with Limited Engagement
Our Solution
Invented Whiteboard Animation – transformed talking head into instant engagement
The Result
• Built a globally recognised brand • Awareness • More RSA Fellows
• Invented a new communication medium – copied worldwide • 100 Million Views and counting! • Changed people’s lives
BBC
The Challenge
Finding new audiences for legacy content
Our Solution
Made animations for BBC Radio 4’s website – revitalising Desert Island Discs, Shipping Forecast, Etc
The Result
• Helped BBC switch on younger audiences to their content • Millions of views
Chegg
The Challenge
To deliver degree level science topics online to a global education platform
Our Solution
Designed and built a cursory series of education films for Chegg .
We pitched a solution and built, illustrated and animated over 200
4-6 minute videos
The Result
• Over 1.4 million views within the year • Chegg had over 100,000 new subscribers to their platform
TED
The Challenge
Making Education Engaging and Fun and Free
Our Solution
Helped conceive the TED Ed Series – We were the inaugural animators
which set the template for all future videos
The Result
• Built a globally recognised platform • Inspiring educators and animators to collaborate • 1800+ animations • Millions of views • Millions of children having access to education and knowledge
Stephen Hawking
The Challenge
Heavy, Dense content delivered by challenging audio on the radio
Our Solution
Whiteboard animation to illustrate and illuminate black hole theory for BBC website which helped audiences understand complex science
in an engaging way
The Result
• Millions of views • Led to a small book being published and a commission by The Hawking Foundation to animate Professor Hawking’s final theory.
The Elders
The Challenge
Making challenging content accessible to a younger audience
Our Solution
Marking the 80th anniversary of the atomic bombing of Nagasake and Hiroshima we made an explainer that unpacked the complexities of nuclear proliferation and the issues associate with it.
The Result
• Successfully reached younger demographic and increased awareness of complex global issues
How Do We Do This
Click the plus symbol to expand
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Our signature style — a hand-drawn journey that makes even the most complex ideas easy to follow. Whiteboard animations are perfect for internal comms, training, or explaining big concepts to broad audiences.
They’re engaging, memorable, and designed to stick. -
Not all explainers look the same — and they shouldn’t. We tailor the animation style to fit your message, audience, and brand — from slick motion graphics to hand-drawn charm.
But every explainer we make shares one thing: the supercharged clarity of our signature visual thinking. Because if people don’t understand it, they won’t act on it. -
Real-time visual capture of live events, workshops, or talks. Scribing makes ideas visible as they’re spoken — creating shared understanding, energy, and alignment in the room.
From Post-its to polished visuals, we turn conversation into clarity.Read more about Live Scribing here
Our visual thinking spans many forms, from animations to publications.
For a deeper look at what we can offer your business, see our products.
WHY IT WORKS
The only whiteboard animation company backed by neuroscience research
Harnessing the Science of Engagement
We first used our infographic, whiteboard style, to create the RSA Animates series. Today, it’s had over 100 million views! We were blown away by the audience’s reaction to the series and to understand it, we worked with author and academic Professor Richard Wiseman.
Together, we compared the impact of a “talking head” video and a whiteboard animation that used the same voiceover.
The results were clear!
They showed that audiences thought the animations were:
We’ve compiled the results of the study in our FREE eBook, click the link below to download and discover the science of whiteboard animation for yourself!
When Industries Need Breakthrough Results
See how we’ve transformed communication in sectors where clarity saves lives and closes deals.
Healthcare
77 nursing hours returned to patient care per week.
Property
HSBC pre-let building before construction finished
Working in a different sector? We specialise in making complex ideas crystal clear, regardless of industry.
Why Choose We Are Cognitive?
Our mastery of whiteboard animation and explainer video production positions us as a trusted communication services partner for organisations worldwide. We understand that effective communication relies not only on strong visuals but also on a deep knowledge of how people absorb and retain information.
Through our pioneering techniques and adaptable formats, we make complex topics accessible and deliver messages with accuracy and impact across diverse industries and subjects.
At We Are Cognitive, we do more than produce videos. We develop visual learning experiences that inform, engage, and motivate audiences to take action. Let us help you present your ideas with clarity and lasting influence.